Sunday, 8 January 2012

Homework: Art of the title design through out cinema history article.

"In the 1920's.....As much as possible, they liked to convey the tone of a movie through the “dressage” of its main title. Thus, blackletter fonts in the opening credits were used to evoke horror, ribbons and flowery lettering suggested love, and typography that would have been used on “Wanted” posters connoted a western flick." 
               - I found this interesting as I did not realise they put so much thought into the typography from so early on. Also although I was aware what certain things can symbolise I didn't realise the significant effect it has on the audience from even the simplest of things. I also didn't realise how something everyone knows about like writing on a wanted poster could make them think about the genre of the film through something many people already know, which would be something to think about when designing my title sequence. 

"Maurice Binder worked on the title designs of 14 films about Agent 007, including the first episode, “Dr. No” (1962). Binder created the famous gun-barrel sequence, which became a signature for the Bond series."

               - I found this interesting that just one moment of a title sequence could become arguably more famous than the film itself, as is one of the things that the bond series is known for, it almost defines all the films. This as well is the same for the music that accompanies it becoming the series theme tune. This is similar to the pink panther where the title sequence has also become iconic, it even inspired a cartoon television programme.

"A great draftsman and visual storyteller, Saul Bass ran the gamut of techniques for his title sequences: montage, live action, cut-out paper animation, typography in motion, to name a few. Whatever technique he used, Bass summarized the film as a metaphor that often shone with creativity."

             - I found this interesting as it tells us many different variations and techniques of title sequences, and introduces us to how they became metaphorical, and became more complex whilst still being simple. This is when opening credits became prologues and became more creative, sometimes making you think instead of just being so obvious.

"In his title sequence for the 2005 crime-comedy “Kiss Kiss Bang Bang”, designer Danny Yount made use of Saul Bass-style graphics to recreate the atmosphere of 1960s detective stories".

           - I found this interesting as it shows the effect that title sequence can have 45 years after it was made. In this case it was for a 60's set film, which tells us that Saul bass's work must have accurately portrayed films of that time. Also it shows that Saul Bass had an effect on recent Designers this is supported by Kyle Cooper being influenced by his work as well.

Thursday, 8 December 2011

Se7en (Opening Credits)

In this title sequence from Kyle Cooper, we see many close-ups from the beginning, this is shown through out to create mystery, this includes not seeing the killers face and only his hands, which is repeated in the film as the murder isn't shown until the end. We also see a graphic image of what appears to be the man cutting the skin of his finger tips. This both tells us the film is going to be gory, and also tells us he is a murderer because he is removing his finger prints so he does not get caught. Another clue that he is a villain is that he is wearing black gloves at some points, cutting out bits of articles which is a symbol of the stereotypical psychopath.

Also dark colours are shown from the beginning, which is parallel to the tense music creating a dark, scary atmosphere. When the music switches it becomes more fast paced which creates an unsettling atmosphere and almost makes us feel like were being hunted and overall makes us feel really uncomfortable. After this happens we see some images in the shade of red, which symbolises blood. Also the last thing we hear is the only part of the song, where we hear lyrics, theses are "you got me closer to god", and we see God written, this gives us a taste of a very important theme in the film.

Lastly the typography is arguably the most interesting part of this sequence, we see the cast and crew in what looks like handwritten or scratched into something by hand, this suggests whoever is writing it could be aggressive and it looks graphic in itself as well. This is also accompanied by screeching noise that is parallel to what we see. This is overall a very unique and exciting, title sequence.

Wednesday, 7 December 2011

Catch Me if You Can Opening Title Sequence

The title sequence for catch me if you can is animated and a very interesting sequence. The typography itself is arguably one of the most interesting thing throughout. The letters them self are curvy and smooth which show the film is not too serious. Other bits of typography are very old fashioned and a similar to a typewriting style, this could be the first clue into when the film is set.

We also get a glance of what the film is about from the beginning and throughout, when we see airplanes, and women who look like stewardesses. We then see the typography change into airport signs, this again gives us a glance at the narrative and setting. It also shows a name and points down to a silhouetted character this introduces us to a characters, who plays them and their purpose in the story. This repeated with significant characters such as Leonardo Dicaprio's, Amy Adams, and more.

We also see the typography fall into lines and seem to block Dicaprio's characters from getting to places, this is done to reflect the narrative of the film. Also we see other characters purpose such as Adam's character is posing in a bikini, suggesting she is a love interest, examples like this are repeated throughout. There a also things that reflect the film such as events, like when we see an affair occurring between Dicaprio's character and a married women. Also we can tell from the costume and hairstyles that it is set in the 60's. The black and blue colors also show a sense of mystery, and we can see that Dicaprio's characters is being chased and is running away, this also tells us about the narrative.

Typography And Design

When it comes to typography, the titles must be put in a certain order, it can vary but only slightly, the usually order is:

  1. The Studio/Company e.g. Working Titles.
  2. The Director 
  3. Name of film
  4. Main cast              
  5. Supporting cast
  6. Crew: Casting, music, costume designer, production designer
  7. Other Crew: Editor, Executive producer, Producer, screenplay writer
  8. Director repeated 
The typography and design should always reflect the genre and narrative of the film. As part of our class we did an analysis of two films Catch Me If You Can and Seven.

Codes And Conventions of Title Sequences

A Title sequence is usually made to introduce to the film and it's narrative as well as, to show you who is involved in the film (the cast and crew). Some title sequences are prologues to the film, which show you previous events and heavily introduces you to what will be included. The codes and conventions are very important, and must be payed attention to when creating a title sequence, in order for it to be successful.

Usually a title sequence will contain:

  • The main cast
  • The main crew
  • Typography that reflects the film
  • Clear sign of genre
  • Introduction to narrative
  • Set mood and tone
  • Sets up enigma
  • Things that will be echoed/elaborated later in the film.  

Thursday, 1 December 2011

Original Film Pitch For Working Titles

Strawberry fields

For our task we had to create an original film for Working Title productions. This was the pitch for our film titled "Strawberry Fields" I feel we did very well and feel it could be a real film. We learned about how to pitch well and what to inculde. We had to research Directors to see which matches the genre and narrative, as well as making sure he has experience with the company, we ultimately chose Richard Curtis, which I feel was the right choice. We had to chose a main cast as well I feel we did partially well, but could have chose a more known female lead, but she did have previous experience with the company. We also learned about an appropriate budget, to match the stars as well as other costs, and a release date to suit the film and the awards season.We took everything into consideration, but I think we could have picked a better female lead, but overall I think I did very well.

Audiences And Institutions

What is the purpose of a distributor?:
- To release the film, cinema, dvd, vhs.
- To get the film to the cinema
- To get the film noticed
- To Promote the film Eg. Trailers, posters and merchandise
- Self Promotion and Branding

A film distributor is the link between the producer and the exhibitors. There aim is to get as many people as possible to watch the film. They get the film a rating certificate, as well as sorting out a target audience and creating the u.s.p. Also they make sure it gets noticed globally.